Aleksandra K. Smirnova, Viktor E. Yanchus, Maxim S. Titov, Andrei N. Yudin, Timur R. Nurgaleev, Dmitry A. Bulychev

Peter the Great St. Petersburg polytechnic university, MIREA – Russian technological university,

This article presents the results of a study of the factors of managing user attention and improving the perception of visual information on highly loaded educational portals. The design of information websites has a significant impact on the efficiency of information transmission within the framework of content overload. The results served as the basis for changing the stimulus material in order to identify statistical patterns. The experiment was conducted using eye tracking technology and included 16 stimuli and 6 tasks. As a result of the analysis of variance, the influence of the combination of color scheme and background text selection on the speed of content perception was revealed. The speed of perception is a criterion for evaluating the effectiveness of human-computer interaction and data interpretation. The above research can be the basis for further experiments and the development of recommendations for the design of effective information web resources.

Eye-tracking technology, experiment, stimulus material, perception of visual information, information web resource, mathematical statistics